Empowering Web3 Projects with Innovative Marketing & Growth Strategies
Web3 Marketer
I help Web3 projects thrive by building engaged communities, creating compelling content, and implementing growth-focused marketing strategies.
Hi, I'm Faith Samuel a Web3 Marketing Expert
With over 3 years in the digital marketing space, I've honed my skills in Web3, working with startups, decentralized communities, and blockchain-driven brands. My approach is rooted in understanding the decentralized ethos of Web3 — empowering communities, creating transparent and engaging content, and delivering results through data-driven growth strategies.
Skills & Experience:
Web3 Marketing
Crafting unique marketing strategies for decentralized technologies.
Community Management
Engaging and growing communities on Discord, Telegram, and other Web3 platforms.
Content Creation and Strategy
From blogs to video scripts, I produce content that resonates with Web3 audiences
Growth Strategy
Web3 brands through targeted campaigns and growth hacks.
Social Media Marketing
Leveraging platforms like Twitter and LinkedIn to expand Web3 brand visibility.
Email Marketing
Building campaigns that nurture Web3 audiences, from token launches to project updates.
Approach
I believe Web3 marketing is about more than just pushing messages — it’s about creating authentic, community-driven narratives that resonate. My approach combines organic growth techniques with a deep understanding of blockchain technologies, ensuring your project stands out in a crowded, ever-evolving space.
Services
Web3 Marketing Services Tailored for Your Success
Community Management
Building and nurturing vibrant, engaged communities is essential in Web3. I manage Discord, Telegram, and other Web3 platforms to ensure your community remains active, informed, and loyal.
Content Creation and Strategy
Content is at the heart of Web3 marketing. I help you create strategies that not only inform but also inspire action. From blog posts to social media campaigns, I ensure your content speaks directly to your audience's needs and interests.
Social Media and Growth Strategy
In Web3, social media is more than just posting — it's about building an active, engaged, and loyal audience. I design and execute growth strategies to increase your reach on platforms like Twitter, Instagram LinkedIn, Youtube and TikTok.
Email Marketing
Email marketing is key to nurturing leads and converting your community into customers. I create personalized email campaigns that keep your audience informed, excited, and engaged
What I offer
Community building and moderation Engagement strategies for growth and retention Managing cross-platform interactions.
Content is at the heart of Web3 marketing. I help you create strategies that not only inform but also inspire action. From blog posts to social media campaigns, I ensure your content speaks directly to your audience's needs and interests.
Organic growth strategies for Web3 brands Social media content creation and scheduling Paid media campaigns and influencer partnerships
Newsletter creation and segmentation Campaign automation for Web3 launches Analytics and optimization for increased open rates and conversions
Projects I've Worked on
About AyaHQ:
AyaHQ fosters ecosystem growth through talent development and tech innovation. It focuses on empowering the next generation of on-chain builders in Africa through initiatives like AyaLabs, Ayaversity, and the Builders Hub.
Challenges:
Community Growth: Difficulty in scaling the Discord community and attracting the right audience of Web3 enthusiasts, developers, and builders.
Content Strategy: Inconsistent content creation and distribution, which affected audience engagement and platform visibility.
Audience Engagement: Low participation in events and lack of exciting activities to keep the community engaged.
Brand Awareness: Limited reach of AyaHQ’s mission and offerings across social media platforms.
Solutions:
Community Strategy: Developed a step-by-step community growth plan targeting builders, startups, and Web3 enthusiasts.
Content Strategy: Designed a consistent, theme-driven content calendar aligned with AyaHQ’s goals. Focused on educational, inspirational, and promotional content to increase engagement.
Email Marketing: Created targeted campaigns to onboard community members, share updates on programs (e.g., Ayaversity, AyaLabs V2), and promote virtual events.
Community Activities: Launched interactive activities, including:Hackathons to attract developers and builders. Workshops and webinars focused on blockchain use cases.
AMA sessions with experts to promote thought leadership.
Cross-Collaboration: Partnered with Web3 communities and organizations to co-host events and drive new audiences to AyaHQ.
Paid Ads: Ran strategic advertising campaigns to boost awareness and increase membership.
Weekly Newsletter: Designed a branded newsletter to highlight initiatives, success stories, and upcoming opportunities.
Results:
100% growth in Discord community members in six months.
50% improvement in engagement rates on social media and Discord.
30% increase in website traffic attributed to email campaigns and cross-promotions.
Grew social media following to over 20,000 followers across platforms, positioning AyaHQ as a leading builder ecosystem.
NucleusDao
About NucleusDAO:
NucleusDAO empowers communities with tools to create DAOs characterized by transparency, user-centric design, and seamless collaboration.
Challenges:
Brand Visibility: Limited awareness among potential users and communities.
Audience Engagement: Difficulty in engaging the right target audience and fostering active community participation.
Community Growth: Struggled to attract and retain community members.
Solutions:
Growth and Content Strategy: Developed a tailored strategy combining consistent content creation with targeted campaigns to raise visibility.
Community Strategy: Created a structured engagement plan, including AMA sessions, knowledge-sharing events, and incentives for participation. Designed a referral program to encourage existing community members to onboard others.
Improved Incentives: Introduced exclusive perks, such as early access to DAO tools, participation badges, and rewards for contributions.
Social Media Campaigns: Focused on building thought leadership through posts highlighting DAO benefits, testimonials, and success stories.
Results:
Achieved a 50% increase in followers on LinkedIn and X within six months.
Improved member retention and participation rates in the NucleusDAO community.
Established NucleusDAO as a credible voice in the DAO ecosystem through strategic collaborations and content.
Shiga Digital
About Shiga Digital:
Shiga Digital provides a modern, user-friendly platform for blockchain-based banking services, specifically targeting Pan-African users to enhance financial inclusion.
Challenges:
Reaching the Target Audience: Difficulty in connecting with Pan-African users unfamiliar with blockchain technology.
Community Building: Limited presence on platforms where blockchain enthusiasts and users congregate.
Brand Awareness: Low visibility across social media and blockchain ecosystems.
Solutions:
Marketing Strategies: Developed targeted campaigns aimed at educating users on the benefits of blockchain-based banking. Messaging focused on simplifying blockchain concepts for the average user.
Community Engagement: Built an active Telegram community to serve as a hub for user interactions, updates, and discussions.
Created a beta testing group to involve early adopters in the product journey and gather insights.
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Partnerships: Collaborated with blockchain influencers and organizations to build credibility and extend reach.
Results:
Grew the Telegram community by 50% within 2 months, creating an engaged user base.
Increased platform sign-ups by 40%, driven by targeted ads and beta testing initiatives.
Achieved a 60% engagement rate in the Telegram community through regular updates, interactive sessions, and Q&A events.
Positioned Shiga Digital as a leader in Pan-African blockchain-based banking solutions.
Testimomial
Let's work together!
Ready to take your Web3 project to the next level? I’d love to collaborate with you. Fill out the form below or book a call
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